The Specialty Food Association was bringing its Winter Fancy Faire trade event to San Diego and needed to showcase the host city’s food scene to a national audience of specialty food buyers — in a way that drew them out of the convention center and into the neighborhoods.

• Produced the Campus Tasting Trail neighborhood video series across three San Diego neighborhoods: Barrio Logan, Gaslamp Quarter, and Little Italy
• Conducted restaurant video shoots at Por Vida, SD Wine & Culinary Center, Hayes Burger, Barbusa, Huntress, Lumi, Rustic Root, Davanti Enoteca, Soap Factory, and Lia’s Lumpia
• Filmed the Buyers Welcome Reception
• Produced “Culture in Common at The Soap Factory” documentary segment
• Delivered the Expanded Experiences video plus On Site Experiences and Full Show Sizzle videos for the main event
• Served as the Destination Management Company to produce the Campus Tasting Trail event in Barrio Logan

The neighborhood films served as cultural ambassadors for San Diego’s specialty food scene during a major national trade event, connecting buyers to the city’s restaurant ecosystem beyond the convention floor.