Our Mission

To inspire action with honest storytelling that uplifts our community.

Our Vision

We build bonds with the community and connect with audiences' hearts by telling real stories about real people, working in partnership with San Diego’s leading community-minded organizations.
Our Values

Honesty

As professional communicators, the truth is our North Star. 

We believe that individuals, communities and democracies are strongest when we operate with a shared set of facts. We don’t shy away from the truth when it is uncomfortable or inconvenient.
Our Values

Empathy

We value the people in our stories more than the stories themselves.

We listen and seek to understand before formulating ideas. We recognize that our shared humanity is a powerful force for connecting people. 
Our Values

Equity

Diversity, equity and inclusion are beautiful principles.

They should guide our efforts to dismantle structural inequities in our workplace and the world around us
Our Values

altruism

We invest in our neighbors' well-being.

We share our time, energy and talents to uplift others.
Our Values

Forward-thinking

We’re informed, but not weighed down, by the past.

We focus on opportunities to better ourselves and our communities through work and workplace culture.
Real people. Real stories. Real results.
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